Free Webinar
Mastering What Matters
"COSTLY PRIORITIZATION MISTAKES" CEOS MAKE THAT SILENTLY WRECK THEIR CASHFLOW, DRAIN THEIR RESOURCES AND TEAM'S MORALE
The Real Cost of Getting Prioritisation Wrong And How to Fix It
PLUS "Five" Smart Prioritization
Strategies To Get Back Ontop Again
Let’s be honest, prioritisation isn’t always as straightforward as it sounds.
If you’ve ever looked at your to-do list and thought
“well, everything needs to be done now!,”
this session is for you.
We’re not here to throw more theory at you, this is about real talk, real challenges, and real solutions.
This webinar is for anyone who’s ready to take a fresh look at how they prioritise or who’s just had enough of everything feeling urgent, all the time.
So how do you actually know if your priorities are working for you, or holding you back?
You’ve got several “top priorities”… and nothing’s really moving
Good ideas are gathering dust because there’s no space to act on them
Your team’s working flat out, but it feels like you’re not moving
Deadlines are everywhere, and they never seem to stop
Sound familiar? Then it’s not a productivity issue, it’s a
prioritisation problem.
Most of us try to solve it by pushing harder, adding more people, or working longer hours.
But that doesn’t fix the issue, it just papers over the cracks.
One of the biggest red flags?
Chasing high ROI projects with no idea when (or if) that return will come.
We’ve seen too many businesses drain their cashflow chasing the “next big thing,” only to realise they’re stretched too thin to finish anything properly.
They try to make their team work even harder to meet up with their "unending" deadlines.
Do you want to know what works instead?
That’s exactly what we’ll be covering in our free webinar:
Mastering What Matters with Michael Short from Culture Works Consortium.
Here’s what we’ll explore:
Why focusing purely on ROI can actually damage your business
A real-world case study where a biotech company turned things around using a simple prioritisation shift
The exact framework you can apply today to get clear on what matters (and what can wait)
How to explain priorities in a way that really lands with your team
A practical way to manage “priority emergencies” without derailing the plan
What your supply chain and cashflow are quietly telling you about what’s possible right now
This isn’t about theory, it’s about getting unstuck.
We’ll talk you through the challenges businesses are facing, what often gets overlooked, and how small changes can have a big impact.
What happened when one company shifted their approach
Focusing on projects that promise the best "ROI" but with no certainty of when the returns will come.
Cashflow doubled in 12 months
Revenue grew 4x within 30 months
Their financial runway extended by 2 years
Shareholder confidence returned and so did growth!!
This session is ideal if you’re leading a business and know things could run better, but you’re not sure where to start.
Whether you’re growing a team or running the show solo, we’d love you to join us.
It’s not about doing it all, it’s about knowing what matters most, and when
That's the exact purpose of this Free WEBINAR
In this exclusive webinar masterclass titled"Mastering What Matters"
with Michael and kenna @CultureWorksConsortium,
you'll discover:
Join Michael from Culture Works Consortium for this free webinar, “Mastering What Matters”
Why the standard "ROI-first" approach to prioritization is fundamentally flawed.
How one struggling biotech company doubled cash flow in 12 months with a simple priority matrix (that can change the game for you too).
The exact prioritization framework you can implement TODAY to bring clarity to your business decisions.
Why chasing ROI alone can quietly hurt your business and what to focus on instead
How one company turned things around and doubled their cash flow in a year using a simple shift in priorities
A practical framework you can start using today to bring clarity and direction to your decision-making
Introducing...
Mastering What Matters:
Driving Success with Smart Prioritisation Webinar
Michael Short
CWC CEO
Kenna Burke
CWC Marketing
Case Study Highlight: What Really Happened When a Biotech Business Got Their Priorities Straight
This Biotech firm seems to have everything else together, but not knowing how to prioritize the right initiatives and following the ROI-first approach...
...drained their cashflow and crushed their bottom line.
A few weeks to the brim of collapse was when they made a u-turn.
In this free masterclass, Michael reveals why this common approach is actually strangling your cash flow and how a unique "Moscow Method" gives you a bulletproof framework for deciding what truly moves the needle.
This company looked like they had it all together, strong pipeline, good ideas, plenty of ambition.
But like so many others, they fell into the trap of chasing ROI without considering when the money would actually land.
...drained their cashflow and crushed their bottom line.
The result?
Cashflow dried up, the bottom line took a hit, and they were weeks away from serious trouble.
That’s when they shifted their thinking.
In this free session, Michael shares how rethinking their approach (using something as simple as the MoSCoW method) helped them make decisions that supported real growth, not just good intentions.
The Results They Got When They Took a Different Turn and Improved Their Prioritization Game:
- 2X their cash flow in just 12 months
- 4X revenue within 30 months
- Added 2 years to their financial runway
- Share price climbed as investor confidence soared.
This Webinar was designed to help you and your team cut through the noise and focus on what’s truly impactful.
What Changed When They Got Their Priorities Right:
Doubled their cash flow in 12 months
Quadrupled revenue in just over two years
Gained an extra two years of financial breathing room
Saw their share price climb as investor confidence returned
This session is here to help you and your team make sense of the chaos and focus on what really matters.
Here's What You'll Learn in This 45-Minute Masterclass:
Here's What You'll Learn in This 45-Minute Masterclass:
1. The MoSCoW Method, made simple
A practical way to figure out what really comes first and what can wait.
2. Why chasing ROI can actually damage your cash flow We’ll show you how a different approach saved a public company from the edge.
3. The “3 Water Glasses” analogy A visual way to help your team get the priorities and stick to them.
4. What to do when “urgent” things pop up A straightforward system for handling last-minute pressures without losing focus.
5. A reality check on supply chains Not everything can happen at once, here’s how to spot what’s actually doable.
Contact Us:
(+44) 01494 328332